Resources Library by ANA

Comments on mr. J. F. Boss' paper

In reviewing the paper presented by Mr. J.F. Boss I believe there will be consensus that this is one of the most specialised contributions to the seminar, for which we should be grateful as it is giving a clear overview on recent methodological...

Catalogue: Seminar 1970: Attitude And Motivation Research

Author: Wolfgang Meyer

February 1, 1970

A critical appraisal of pilot techniques in qualitative research

In many ways the qualitative research techniques have remained static over the years and have come to be taken very much for granted. It is perhaps instructive therefore, in the context of greater sophistication in quantifying attitudes, to...

Catalogue: Seminar 1970: Attitude And Motivation Research

Author: John F. Drakeford

February 1, 1970

Comments on mr. Drakeford's paper

Mr. Drakeford commented in his paper upon a number of possible problems related to qualitative methods , bearing in mind the recent growth of sophisticated analysis techniques relying upon preliminary work of a qualitative nature. Mr. Drakeford...

Catalogue: Seminar 1970: Attitude And Motivation Research

Author: Gordon Haymes

February 1, 1970

Do we need techniques while we still have feelings?

In this session, we are concerned to consider the relative merits of qualitative and quantitative work. In theory, I am sure we would all agree that these two forms of work are not by any means mutually exclusive, but are complementary. I certainly...

Catalogue: Seminar 1970: Attitude And Motivation Research

Author: Leslie Collins

February 1, 1970

Discussant of mr. Collins' paper

I am in the happy position, as discussant, of disagreeing with everything that the speaker has said. My own view of market research, science and most activities is that they contain "ideas" and "observations". "Techniques" are a bridge between the...

Catalogue: Seminar 1970: Attitude And Motivation Research

Author: Charles W. Clunies-Ross

February 1, 1970

How marketing research can increase the efficiency of retail distribution

With the constant evolution of techniques available for gathering and interpreting objective information on consumer's behaviour, it is of increasing interest to consider the possibility of using more scientific methods on which to base the policy...

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods

Author: Edoarda Sanna Della Porta

November 1, 1969

Conclusion

Well then , how should I go about putting this puzzle together? How can I give you a synopsis of our discussions? Looking at distribution from a greater distance, shows us that our means of following it up are as yet inadequate. All our attempts to...

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods

Author: Werner Wyss

Company: SCOPE Qualitative Research AG

November 1, 1969

Trends in psychological market research

The historical perspective in the realm of psychological market research is more restricted than that of "ordinary" market research. It is true that the hesitant beginnings of psychological research occurred around the thirties, but there was...

Catalogue: The European Marketing Research Review 1969

Author: Peter H. van Westendorp

August 1, 1969

Exploration

This paper is in two parts. Part one is concerned with a consideration of exploratory research techniques, in particular, 'depth' or intensive interviewing and group interviewing. It is argued that if expertly conducted, they can be extremely...

Catalogue: ESOMAR/WAPOR Congress 1969

Author: Peter Sampson

June 15, 1969